Merchant

A Merchant refers to an individual, business, or entity that sells goods or services and accepts payments from customers in exchange for these offerings. In the context of payments, a merchant can operate in various forms, including physical retail stores, e-commerce websites, mobile applications, or any platform where transactions take place. Merchants typically establish merchant accounts with acquiring banks or payment service providers to enable the processing of payments from customers using various payment methods. The merchant is responsible for providing customers with a secure and convenient payment experience while ensuring the timely and accurate delivery of goods or services purchased.